Client
Haus Of Matcha
Industry
Specialty Beverage (Matcha)
Year
2023
Haus of Matcha treats matcha as a practice rather than a trend. The experience centers on pause, rhythm, and intention, offering an alternative to fast consumption. Each element is designed to slow the moment, allowing the ritual to take shape naturally.
The visual language remains restrained and deliberate. Light, texture, and repetition guide the experience without distraction. Nothing pushes for urgency or spectacle. The work allows space for quiet focus, positioning matcha as something experienced over time rather than consumed in passing.
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