Sama Sama Hawaii

Sama Sama is a Filipino inspired boba café and truck designed around flavor, culture, and community. The experience balances playfulness with intention, pairing familiar comfort with a contemporary point of view. More than a drink stop, it functions as a gathering point where people come for taste, stay for feeling.

The work focused on translating that energy into a cohesive brand presence across touchpoints. Design and content were shaped to feel vibrant but refined, expressive without becoming noisy. The result supports both the mobile and in person experience, giving Sama Sama a clear voice that feels memorable, welcoming, and easy to return to.